In today's highly competitive environment and with many customers turning to the Internet to research travel and confirm bookings, we have focused many of our marketing efforts on online initiatives. Our unique approach to Internet marketing allows for full integration of online and traditional offline marketing programs.

We utilize solutions such as:

• Search engine optimization
• Linkage programs
• Web site reporting and analysis
• Return on investment tracking

We use guest database profiling as our "big picture approach" to assist in developing, implementing, sustaining and tracking our efforts:

• Conversion of raw data to usable marketing data
• Comprehensive lifestyle and demographic market analysis
• Purchase and stay patterns
• Compilation of guest experience data
• Establishment of data collection procedures
• Comprehensive and flexible marketing support infrastructure
• Consolidation of direct marketing and e-mail efforts - this includes guest cognition, inspirational newsletters, signature postcards, etc.
• Project tracking - calculation of return on investment
• Simultaneous management of corporate and property level needs
• Other partnerships

We leverage opportunities for visibility and exposure by providing access to various other services:

• Relationship with a national public relations agency that specializes in the travel industry
• Partnership with market-leader companies
• Cross-promotion and sharing of expertise with other Delaware North companies such as sport stadiums and airport venues